Welcome To Jimmy Vasser Chevrolet

In 1998, Jimmy Vasser Chevrolet was formed to enjoy and establish a track record of excellence with our customers and employees. It is the intention of Jimmy Vasser Chevrolet to continue to grow in and with the Napa area and to provide our customers with the highest level of quality and service.

Jimmy Vasser, Jr., a native of the San Francisco bay area, has been involved in the automotive industry for the most of his life. In addition to his experience in the wholesale and retail aspects of the automotive business. Jimmy has a keen interest in vehicle restoration. It is as a race driver, however, where Jimmy has made his greatest impact. Starting at an early age, with the guidance of his father, Jim Vasser, Sr. (see below), Jimmy achieved great success at every level of motorsports.

After making his way up through the various levels of racing including Quarter Midget, Corvette Challenge and Formula Atlantic, Jimmy became a full-time CART Indy-Car driver in 1992.

After successful Indy-Car seasons in 93, 94, & 95; 1996 saw Jimmy reach the pinnacle of American motorsports when he became the CART/PPG Indy-Car Champion. Jimmy brings the determination and work ethic he has exhibited throughout his racing career to Jimmy Vasser Chevrolet with the intention of making these dealerships models for others to emulate.

Jim Vasser, Sr., also has a lifetime background in the auto industry. In addition to over twenty years experience in automotive wholesale and retail, Jim has General Manager experience after holding that position at a Jeep AMC store in San Jose. His lifetime love of cars, from racecars to rods, has resulted in Jim restoring a number of award winning show cars. Jim won the 1974 World's Most Beautiful Roadster award at the Oakland Grand National Roadster show. As you already have read, Jim was also very instrumental in developing the racing career of his youngest son, Jimmy. Jim brings a wealth of experience in a number of areas to Jimmy Vasser Chevrolet . Jim's philosophy is based on treating others the way you wish to be treated. He feels that the key to building long-term customer relationships (and loyalty) is creating business that is fair to the customer and to the dealership.

The Vision of Jimmy Vasser Chevrolet is to be a highly visible company known as the most reliable provider of products and services in the automotive industry. We will develop and market these products and services in the Napa area, becoming a leader in employee and customer enthusiasm.

Jimmy Vasser Chevrolet 's Mission is to provide innovative, practical and top quality products and services that save time and improve the way people do business with dealerships. We believe our first responsibility is to the people in the Napa Valley who use our products. We will grow into and with the community. In carrying out our day-today business we strive to:

Treat our fellow workers with respect.
Follow the philosophy that our customers are customers for life.
Be considered as the best at satisfying customers' needs and wants in our community through an exceptionally high level of work ethics.

Through a long-term commitment to this mission, Jimmy Vasser Chevrolet will be known as companies that strives to continuously improve itself and the community. Our customers, vendors, and employees see Jimmy Vasser Chevrolet as offering valuable products and services.

Background

For many years people have traveled outside of Napa for their automotive products and services. The area is highly competitive, with several other dealerships capitalizing on the Napa economy. History has demonstrated that consumers will go to great lengths and time consuming activities to get what they desire, outside of the Napa community. The condition of the industry today is such that the consumer is poised for exceptional sales and service, within their own community.

Concept

Our strategy for dominating the competition is exceptional employees catering to exceptional consumers. Jimmy Vasser Chevrolet 's target market includes low to upper income. The target area is the Napa Valley, and Sonoma Valley.

Jimmy Vasser Chevrolet 's marketing strategy is to enhance, promote and support the fact that our products and services are unquestionably competitive, yet easy to utilize. The unique aspect of our dealership will be the relationships that will be built between the consumer and the dealership personnel.

Because of the special market characteristics, our sales strategy includes inviting members of the media to meet the personnel and to experience Jimmy Vasser Chevrolet , maintaining a presence in community functions and organizations, provide periodic newsletters (containing testimonials), promotions directed towards repeat business, establishing a local clientele through a rewards based system, have employee training standards, display cases for awards and certificates, performance based pay plans where management and employees share risk and reward-focusing on customer satisfaction and sales volume, timely marketing programs and schedules developed for 12 month periods based on demographic and psychographic research, and sales personnel closely knit to the day to day operations of the service department.